All about White Label Drinks you need to know

In the bustling UK beverage market, white label drinks are making waves as a smart, cost-effective solution for businesses looking to launch their own branded beverages without building production facilities from scratch. But what exactly are white label drinks, and why are they gaining traction in 2025? Whether you’re a retailer, café owner, or entrepreneur in the UK, understanding this concept can unlock new opportunities. In this 2500-word guide, we’ll explore everything you need to know about white label drinks, from their definition to their benefits, examples, and how companies like Interfresh Food and Beverages play a role in this growing trend. Let’s dive into the world of white label drinks and see why they’re a game-changer in the UK! 

What Are White Label Drinks? 

Definition and Concept 

White label drinks refer to beverages produced by one company that are rebranded and sold under another company’s label. This model has gained significant traction in the beverage industry, allowing businesses to offer a diverse range of products without the need for extensive manufacturing capabilities. The distinction between white label products and private label products lies primarily in the branding and ownership; while white label products are generic and can be sold by multiple retailers, private label products are exclusive to a specific retailer. 

The supply chain involved in white label drink production typically includes beverage manufacturing, where a third-party producer creates the product, followed by packaging and distribution under the retailer’s brand. This streamlined process enables businesses to focus on marketing and sales rather than the complexities of beverage production. 

Types of White Label Drinks 

White label drinks encompass a wide array of beverage categories, including alcoholic beverages, nonalcoholic drinks, and health-focused options. Popular examples include beer, cream soda, and various health drinks, which are often tailored to meet specific consumer preferences. Notable brands in the market include Dewar’s Blended Scotch Whisky, which can be found in both branded and white label formats. 

Customization options for businesses are abundant, allowing them to create unique beverage concepts that cater to their target audience. This flexibility is a significant draw for entrepreneurs looking to differentiate themselves in a competitive market. 

White Label vs. Private Label: What’s the Difference? 

Although often confused, white label and private label drinks are not the same. 

Feature	White Label	Private Label
Customization	Minimal	High
Production Ownership	Third-party manufacturer	Retailer has control
Exclusivity	No (same formula may be sold to others)	Yes (customized formula)
Best for	Startups, quick market entry	Large retailers, exclusive brands

🔹 White Label Example: A UK-based online health store sells pre-made smoothies under its brand name, but the formula is shared with multiple businesses. 

🔹 Private Label Example: Tesco Finest juices are uniquely formulated, giving Tesco exclusive rights. 

Why White Label Drinks Are Booming in the UK Market 

The UK beverage market has seen significant growth in white label drinks over the past decade. Several factors drive this trend: 

Market Expansion and Consumer Trends 

Recent data shows the UK beverage market valued at over £16 billion, with private and white label products accounting for approximately 25% of sales. Consumer preferences are shifting toward unique, specialized drinks that align with health-conscious lifestyles, creating opportunities for niche beverage brands. 

Benefits of White Label Drinks 

For Businesses 

• Brand Expansion: Companies can quickly expand their product lines without needing extensive resources or time-consuming research and development. 

• Market Adaptability: In a fast-paced market, businesses can respond swiftly to trends and consumer demands by creating new beverages without the lag time associated with traditional product development. 

• Focus on Core Competencies: By outsourcing production to a specialized manufacturer like Interfresh, companies can concentrate on their marketing and sales efforts rather than manufacturing processes. 

For Consumers 

• Product Variety: White label drinks contribute to a diverse market, giving consumers access to a wide array of beverage options that cater to different tastes and dietary preferences. 

• Quality Assurance: Companies like Interfresh pride themselves on quality, ensuring that the drinks produced meet stringent standards for taste and safety, even under different brands. 

• Price Competitiveness: White label beverages can provide alternatives at various price points, making quality beverages available to a broader audience. 

Types of White Label Drinks Available in the UK 

The white label drink market spans numerous categories, each with its own consumer base and growth potential. 

Alcoholic Beverages 

The alcoholic white label segment includes: 

Craft Beers and Ales: The UK craft beer market has grown by 193% since 2012, with white label options allowing pubs and retailers to offer “house” brews without operating breweries. 

Wines: White label wines from established regions offer retailers the ability to provide quality products at competitive prices. 

Spirits: Gin, vodka, and whisky are particularly popular for white labeling in the UK, with the premium gin market growing at 27% annually. 

Non-Alcoholic Options 

The non-alcoholic sector has seen explosive growth: 

Functional Beverages: Energy drinks, sports drinks, and wellness beverages represent a £1.4 billion market in the UK. 

Specialty Coffees and Teas: Ready-to-drink coffee and tea products continue to gain popularity, with the market growing at 15% annually. 

Plant-Based Drinks: Oat, almond, and other plant-based milks have seen a 32% increase in consumption over the past three years. 

Emerging Categories 

Several innovative beverage categories are gaining traction: 

CBD-Infused Drinks: Projected to reach £450 million in the UK market by 2026. 

Nootropic Beverages: Cognitive-enhancing drinks are expected to grow at 24% CAGR through 2028. 

Low/No Sugar Options: Health-conscious alternatives now represent 35% of new beverage launches in the UK. 

Market Trends Influencing White Label Drinks 

Current Industry Trends 

The beverage industry is witnessing a growing demand for health-conscious and organic beverages, which has significantly influenced the white label drinks market. As consumers become more discerning about their choices, the availability of health-focused white label products is on the rise. Additionally, the impact of e-commerce and online retail has transformed how consumers access these products, making it easier for businesses to reach a broader audience. 

Sustainability practices are also becoming increasingly important within the white label beverage sector. Consumers are looking for brands that prioritize environmentally friendly production processes and packaging, prompting manufacturers to adopt sustainable practices. 

Future Projections 

Looking ahead, the white label drinks market is projected to experience substantial growth over the next decade. Emerging consumer preferences, such as a focus on health and sustainability, will shape product development and innovation. Technology will play a crucial role in this evolution, enabling businesses to streamline production processes and enhance customer engagement through digital platforms. 

Interfresh: Your Partner in White Label Beverage Production 

Company Overview 

Interfresh is a renowned beverage company specializing in the export of high-quality drinks worldwide. With a diverse portfolio that includes fruit juices, energy drinks, coconut water, coffee drinks, kombucha, seed drinks, nata de coco, coconut milk, and milk drinks, Interfresh is committed to delivering the best offerings globally. Our tagline, “Your taste, Our best,” encapsulates our dedication to quality and customer satisfaction. 

Our White Label Services  

• Formulation expertise: Our food scientists can develop custom recipes or adapt existing ones 

• Flexible production: Accommodating both small and large batch requirements 

• Quality assurance: Rigorous testing protocols ensure product consistency 

• Regulatory compliance: Full support with UK and EU beverage regulations 

• Sustainability focus: Eco-friendly packaging options and responsible manufacturing practices 

Popular Types of White Label Drinks 

At Interfresh, we offer a broad array of white label beverages tailored to meet the diverse desires of consumers worldwide. Below are some popular categories of white label drinks: 

Fruit Juices 

Fruit juice is a staple in the beverage market, appealing to health-conscious consumers seeking natural refreshment. Interfresh offers a variety of fruit juice options, from classic orange and apple to exotic mixes, available for customization in flavors and packaging. 

Energy Drinks 

As the demand for energy drinks continues to rise, private labeling these beverages allows companies to align with the active and energetic lifestyle of their target audience. Interfresh provides unique formulations, including natural ingredients that energize without harmful additives. 

Coconut Water 

Rich in electrolytes and nutrients, coconut water has become a go-to natural hydration option. By partnering with Interfresh, companies can offer quality coconut water that resonates with health enthusiasts and consumers seeking refreshment. 

Coffee Drinks 

From ready-to-drink cold brews to sweetened coffee beverages, the coffee market is thriving. At Interfresh, we craft white label coffee drinks that cater to the diverse tastes of coffee lovers worldwide. 

Kombucha 

With its unique fermentation process and health benefits, kombucha has gained significant popularity. Interfresh provides a variety of flavors and formulations, allowing brands to enter this growing market seamlessly. 

Seed Drinks and More 

Innovative beverages like seed drinks, nata de coco, and flavored milk are gaining attention. Interfresh supports brands interested in unique products that can capture niche markets while expanding overall offerings. 

Benefits of Working with Interfresh for White Label Solutions 

Expertise in Beverage Production 

Interfresh is a dedicated exporter of beverages and a leader in the white label market, with extensive knowledge and expertise. Our commitment to quality assurance means each drink we produce adheres to the strictest industry standards. 

Global Reach and Custom Solutions 

Our business landscape is global, which means we understand diverse consumer preferences across various regions. By leveraging our international experience, we develop products that reflect local tastes while ensuring that our partners can expand their market presence. 

Strong Brand Support 

With our tagline, “Your taste, Our best,” Interfresh believes in building strong partnerships with clients. We don’t just provide products; we offer branding support and advice to help businesses effectively position their beverages in the marketplace. 

Quality Ingredients 

We source only the highest quality ingredients, promoting healthier and tastier beverage options. This focus on quality results in beverages that satisfy consumers while enhancing the brand’s reputation. 

How to Get Started with White Label Drinks at Interfresh 

Step 1: Consultation 

The first step is to reach out to Interfresh through our website interfresh.com.vn. Schedule a consultation where our team will discuss your vision, target audience, and market needs to develop a customized product strategy. 

Step 2: Product Development 

Once we understand your requirements, our expert team will work on creating the perfect beverage formulation. We welcome feedback throughout this process, ensuring that the final product aligns with your brand’s identity. 

Step 3: Design and Packaging 

An attractive design and packaging can make a significant difference in a product’s market appeal. Our design team collaborates with you to develop branding elements that resonate with your audience while maintaining compliance with regulatory standards. 

Step 4: Production 

With formulations approved and designs in place, we initiate the production process. Our facilities are equipped with state-of-the-art technology, ensuring that quality control is maintained at every stage of the production. 

Step 5: Delivery and Support 

After production, we ensure timely delivery to your desired destination. Interfresh provides ongoing support, guiding you as you launch and promote your new beverage line in the market. 

Start Your White Label Journey with Interfresh 

Ready to launch your own white label drinks in the UK? Interfresh Food and Beverages offers the expertise and products you need. Visit our website to explore our range—coconut water, kombucha, juices—and kickstart your brand today. Contact us for samples or OEM options—let’s make your UK beverage dream a reality! 

 FAQ

What is the minimum order quantity for white label drinks? 

Minimum order quantities vary by manufacturer and product type. For beverages, MOQs typically range from 500-10,000 units. At Interfresh Food and Beverages, we offer competitive MOQs starting at 500 units for most beverage types, making white label drinks accessible to smaller businesses and startups. 

How long does it take to develop a white label drink? 

The development timeline depends on complexity but typically ranges from 1-4 weeks. Simple flavor variants of existing formulations can be completed in 2-5 weeks, while entirely new formulations with novel ingredients may requir 3-6 weeks for development, testing, and regulatory approval. 

Can I request specific ingredients or formulations for my white label drink? 

Yes, most white label manufacturers offer customization options. While standard formulations are more cost-effective, custom ingredients and proprietary blends can be incorporated at additional cost. Interfresh Food and Beverages offers flexible formulation services to match your specific requirements. 

How do I ensure the quality of white label drinks? 

Ensure quality by: selecting manufacturers with recognized certifications (FDA, HACCP, ISO,…), requesting detailed specifications and testing protocols, conducting site visits, reviewing sample products thoroughly, and establishing clear quality agreements in your contract. 

What’s the difference between contract manufacturing and white label drinks? 

Contract manufacturing is producing goods to a client’s exact specifications with their branding from the outset. White labeling involves purchasing standard products that are then branded for resale. Contract manufacturing typically involves greater customization but higher minimum orders and costs. 

Can I sell white label drinks internationally? 

Yes, but you must ensure compliance with regulations in each target market. Packaging, labeling, ingredient, and health claim requirements vary significantly between countries. Work with manufacturers experienced in international compliance, like Interfresh Food and Beverages, to navigate these complexities. 

How do I protect my white label drink formula? 

Protect your formula through: non-disclosure agreements with manufacturers, licensing agreements for proprietary aspects, limiting complete formulation knowledge to trusted partners, trademarking your brand and product names, and working with reputable manufacturers who value confidentiality.