Table of Contents
1. Why Partner with Us
2. Partner Types We Work With
3. Product Portfolio for Distributors
4. Distributor Margins & Commercial Terms
5. Certifications & Market Compliance Support
6. Private Label & OEM Capabilities
7. Logistics & Supply Chain Support
8. Partner Onboarding Process
9. FAQ for Distributor Partners
1
Why Partner with Us
Vietnam is the world’s third-largest coconut producer, with Ben Tre province accounting for over 40% of national output. Our manufacturing facility combines direct-access raw material sourcing with export-grade processing — giving distribution partners a structurally lower cost base than sourcing from Thailand or the Philippines, without sacrificing certifications or documentation standards. Partners gain a manufacturer-direct relationship with no intermediary margins and a factory team that is available to support product registration, label compliance, and market entry in their target country.
Direct
Factory pricing — no broker markup
15+
Export markets served
Halal
MUI + JAKIM certified facility
1
Factory-direct pricing with no middle layers
As a manufacturer-exporter, we eliminate broker and trading company margins. Partners receive FOB factory pricing with full visibility into production cost structure — enabling competitive retail pricing in any target market while maintaining healthy distribution margins.
2
Exclusive territory protection for committed partners
Partners committing to annual volume targets receive first-right-of-refusal on exclusive territory — meaning we will not supply competing buyers under the same brand in the same market. Exclusivity terms are formalised in a Distribution Agreement with defined annual minimum purchase obligations.
3
End-to-end compliance documentation as standard
Every shipment includes a full documentation package: Health Certificate, HACCP/ISO certificates, COA per batch, Halal certificate, Certificate of Origin (FTA form where applicable), and ingredient specification. Our export team is experienced across MFDS (Korea), MHLW (Japan), ESMA (UAE), SFDA (Saudi), TGA-adjacent (Australia), and EU entry requirements.
Distribution partners who have worked with Thai or Philippine suppliers consistently report two structural advantages of switching to Vietnam: lower FOB cost per CBM, and faster replenishment lead times to East Asian and Middle East markets. For partners managing tight retail shelf-life windows or convenience-store distribution, these are operational advantages — not just cost savings.
2
Partner Types We Work With
Our partner program serves four distinct partner profiles. Each has different volume expectations, documentation needs, and commercial structures — we work with all four, and the onboarding process is adapted to fit each type’s market context and capability.
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National Importers & Distributors
Companies with existing import licences, warehouse infrastructure, and established retail buyer relationships in their market — looking to add a Vietnam-origin coconut water line to their beverage portfolio. Typically operate on FCL volumes and manage their own customs clearance.
Typical MOQ
1–2 × 20ft FCL per order
🏷️
Private Label Brand Owners
Entrepreneurs, retailers, or online sellers building their own coconut water brand — requiring full OEM production with custom label, custom format, and custom formulation. We handle manufacturing, Halal certification scope extension for new brands, and export documentation while the partner manages their brand and market.
Typical MOQ
1000 cartons per SKU (first order)
🚢
Trading Companies & Export Agents
Trading houses or export agents sourcing on behalf of end-buyer clients — typically in markets where the trading company handles customs clearance, financing, and local distribution on behalf of smaller retail buyers. We supply under the trading company’s name or their end-buyer’s private label.
Typical MOQ
LCL available for first orders
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Retail Chain Buyers & E-Commerce Sellers
Supermarket or hypermarket buyers (Carrefour, Lulu, Coles, E-Mart) sourcing direct from manufacturer for own-brand programs, or e-commerce operators selling on Amazon, Noon, Coupang, or Shopee who need a reliable, certified, cost-competitive supply chain behind their listings.
Typical MOQ
1 × 40ft FCL (retail volumes)
All four partner types receive the same factory-direct pricing and documentation standards. The difference is in commercial structure: national importers typically receive exclusive territory agreements, private label partners receive brand-specific production runs, trading companies operate on commission or margin pass-through structures, and retail chain buyers operate on agreed annual volume frameworks with promotional price support.
3
Product Portfolio for Distributors
Our distributor portfolio spans four core product lines across multiple packaging formats — giving partners the range to address premium, mainstream, and value-segment retail simultaneously. All lines are Halal-certified and HACCP-compliant. Formulation customisation (sweetness level, added electrolytes, flavour variants) is available for private label OEM runs.
| Product Line | Formats Available | Shelf Life | Segment | Private Label |
|---|---|---|---|---|
| Pure Coconut Water | 200ml, 250ml, 330ml, 500ml, 1L | 18–24 months | Mainstream / Premium | ✓ Full OEM |
| Coconut Water + Pulp | 250ml, 330ml, 500ml | 12–18 months | Premium / Natural | ✓ Full OEM |
| Flavoured Coconut Water | 250ml, 330ml (Tetra, Can) | 12–18 months | Mainstream / Youth | ✓ Custom flavour |
| Electrolyte Coconut Water | 330ml, 500ml (Can, PET) | 12–18 months | Sports / Functional | ✓ Custom electrolyte blend |
Tetra Pak / Aseptic
200ml · 250ml · 330ml · 1L
Ambient, 18–24 month shelf life
Best for: hypermarket, e-commerce
Ambient, 18–24 month shelf life
Best for: hypermarket, e-commerce
Slim Aluminum Can
250ml · 330ml
Ambient, 12–18 month shelf life
Best for: C-store, gym, vending
Ambient, 12–18 month shelf life
Best for: C-store, gym, vending
PET Bottle
350ml · 500ml · 1L
Ambient, 12–15 month shelf life
Best for: online, sports, bulk
Ambient, 12–15 month shelf life
Best for: online, sports, bulk
4
Distributor Margins & Commercial Terms
Distributor margin structures vary by market, channel, and volume tier. The table below shows indicative landed cost and typical retail pricing benchmarks across our key export markets — giving partners a realistic view of the margin stack before they commit to a first order. All pricing is FOB Ho Chi Minh City; freight, import duty, and local taxes are additional.
| Market | FOB (250ml Tetra, per unit) | Import Duty | Typical Retail Price | Indicative Margin |
|---|---|---|---|---|
| 🇦🇪 UAE | USD 0.28–0.34 | 0% (CEPA) | AED 4–6 (~USD 1.10–1.65) | 45–55% |
| 🇸🇦 Saudi Arabia | USD 0.28–0.34 | 5% CET | SAR 4–7 (~USD 1.07–1.87) | 40–50% |
| 🇰🇷 South Korea | USD 0.26–0.32 | 0% (VKFTA) | KRW 1,200–1,800 (~USD 0.90–1.35) | 42–52% |
| 🇯🇵 Japan | USD 0.28–0.34 | 0% (VJEPA) | JPY 180–280 (~USD 1.20–1.85) | 48–58% |
| 🇦🇺 Australia | USD 0.28–0.35 | 0% (AVFTA) | AUD 2.50–4.50 (~USD 1.65–3.00) | 50–60% |
Note: Indicative margins reflect distributor margin after FOB cost, freight, and import duties — before local warehousing, distribution, and trade spend. Actual retail pricing varies by channel (supermarket vs. convenience vs. online). Private label OEM partners typically achieve 5–8% higher margin than buying our branded product, due to direct label cost savings and the ability to set their own retail price architecture. Contact us for a landed cost model specific to your market and volume.
5
Certifications & Market Compliance Support
Market entry compliance is the single biggest barrier for new importers of food products. Our export team has built a documentation system covering the seven major markets we export to — so partners are not starting from scratch. We provide all supplier-side documentation as standard; partners need only manage the importer-side registration in their local market.
Certificates We Hold
✓HACCP — food safety hazard control
✓ISO 22000 — food safety management system
✓MUI Halal — facility + product scope
✓JAKIM Halal (Malaysia recognition)
✓Health Certificate (Vietnamese authority)
✓COA per batch (accredited Vietnamese lab)
Market Registrations We Support
→🇦🇪 UAE — ESMA / Dubai Municipality product file
→🇸🇦 KSA — SFDA Ghiza product registration pack
→🇰🇷 Korea — MFDS import clearance documentation
→🇯🇵 Japan — MHLW Food Notification Form support
→🇦🇺 Australia — FSANZ-compliant technical file
→🇪🇺 EU — Regulation 178/2002 technical dossier
Standard export documentation package per shipment: Commercial Invoice · Packing List · Bill of Lading · Certificate of Origin (FTA form for applicable markets) · Health Certificate · Halal Certificate (MUI/JAKIM) · HACCP / ISO 22000 certificates · COA per batch · Ingredient Specification Sheet · Nutrition Facts (lab-verified) · Label compliance review report
6
Private Label & OEM Capabilities
Private label OEM is the highest-margin route for distribution partners — you own the brand, set the price, and build long-term retail equity while we manufacture to your specification. Our OEM service covers every aspect from formulation to final export-ready pallet, including label compliance review for your target market, Halal certificate scope extension to your brand name, and COA issuance under your product designation.
Label Design
Your Brand
Full custom label artwork per your brand guidelines — including Arabic, Korean, Japanese, or English label versions
OEM MOQ
500 cartons
Per SKU for first private label run — reduces to 300 cartons per SKU for repeat orders
Lead Time
4–5 Weeks
From label artwork approval to export-ready container at Cat Lai Port
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Formulation customisation
Adjust sweetness level (unsweetened, lightly sweetened), add natural flavours (pineapple, mango, lychee), or enhance with electrolytes (potassium, magnesium, sodium). All variant formulations undergo full HACCP review and Halal ingredient audit before production.
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Halal certificate scope extension to your brand
For private label OEM, we extend the MUI Halal certificate scope to include your brand name and specific product SKUs — providing ESMA/SFDA-acceptable Halal documentation issued in your brand’s name, not ours. This is a critical requirement for private label buyers selling into GCC markets.
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Label compliance review before print
We review all label artwork against the mandatory requirements of your target market (Arabic text, Hijri date format for KSA, Korean Nutrition Facts panel format, Japanese food labeling law 2020, FSANZ Australia) before we send artwork to print — eliminating the risk of port detention due to labeling errors.
7
Logistics & Supply Chain Support
All export shipments depart from Cat Lai Port, Ho Chi Minh City — Vietnam’s largest container port with weekly direct services to all major partner markets. Our logistics team manages export customs, documentation, and port handling on the Vietnam side. Partners manage import customs in their own country through their appointed customs broker or freight forwarder.
Transit Times from Cat Lai Port
🇦🇪 Jebel Ali (Dubai)10–14 days
🇸🇦 Dammam / Jeddah12–16 days
🇰🇷 Busan / Incheon4–6 days
🇯🇵 Yokohama / Osaka5–7 days
🇦🇺 Sydney / Melbourne10–14 days
🇪🇺 Rotterdam / Hamburg22–28 days
Container Options
20ft · 40ft · 40ft HC
LCL (less-than-container) available for trial orders
Standard Incoterm
FOB HCMC
CIF available on request for UAE, Korea, Japan, Australia
Payment Terms
T/T or L/C
30% deposit on PO · 70% before loading (new partners)
For established partners placing 4+ containers per year, we offer a quarterly supply programme with fixed pricing for the quarter, priority production scheduling, and a dedicated export coordinator — reducing the administrative overhead of repeated order negotiation and ensuring consistent supply for retail replenishment cycles.
8
Partner Onboarding Process
Onboarding a new distributor partner takes approximately 6–10 weeks from initial contact to first commercial shipment. The process is structured in five stages — each with a clear deliverable and a defined owner (partner vs. our factory team) — so both sides know what is expected at every step.
1
Initial Enquiry & Market Brief — Week 1
Partner sends market brief: target country, distribution channel, approximate annual volume, preferred product format and size. We respond within 24 hours with an initial price indication and relevant certification matrix for the target market.
2
Sample Shipment & Evaluation — Week 2–3
We despatch a sample set (all relevant formats and product lines) to the partner’s address. Partner evaluates product quality, packaging, and documentation. Sample shipment includes COA, Halal certificate, and ingredient specification. Partner may submit samples to their local regulator for pre-assessment.
3
Commercial Agreement & Label Development — Week 3–5
Distributor Agreement (or OEM Supply Agreement for private label) is signed. For private label partners: label artwork is developed, reviewed for market compliance, and finalised. For standard distribution: shipping marks and documentation details are confirmed.
4
First Commercial Production & Export — Week 5–7
Purchase Order confirmed · 30% deposit received · Production run scheduled · Quality inspection · Container loading at Cat Lai Port · Full documentation package issued · Shipping documents (B/L, CO, Halal cert, COA) sent to partner.
5
Import Clearance & Ongoing Supply — Week 7–10+
Partner manages customs clearance with their local broker using our documentation. After successful first clearance, the partner is registered as an active account with a dedicated export coordinator. Repeat orders benefit from streamlined documentation turnaround — typically 2–3 days faster than the first shipment.
Total time from first contact to goods available at partner’s warehouse: 8–10 weeks for a new partner with a new private label SKU. For a partner importing our standard product (no new label artwork), this reduces to 6–7 weeks. Contact us via WhatsApp to begin the process — we will send you a partner intake form within 24 hours.
9
FAQ for Distributor Partners
Q: Can I get an exclusive territory for my country?
Yes — exclusivity is available to partners committing to a defined annual minimum purchase volume (MPV) formalised in a Distributor Agreement. Exclusivity means we will not supply a competing buyer under the same brand or product line in your designated territory. The MPV threshold varies by market size — contact us to discuss the specific MPV applicable to your country. Partners who do not meet the MPV in a given year may have exclusivity converted to non-exclusive terms.
Q: What is the minimum first order quantity?
Commercial MOQ is 1 × 20ft FCL for standard distribution partners. For private label OEM, the minimum is 500 cartons per SKU — which can be mixed across formats within one 20ft FCL. For trading companies or buyers not yet ready for a full FCL, we offer LCL (less-than-container load) shipment for initial trial orders — contact us for LCL pricing, which includes a handling surcharge.
Q: Do you supply under our brand name or your own?
Both options are available. For private label OEM, we manufacture and package entirely under your brand — the product leaves our factory with your label, your brand name on all export documentation, and your product designation on the COA and Halal certificate scope extension. Alternatively, some distributors prefer to import under our factory brand with a co-branding or “distributed by” label overlay — we support this arrangement as well.
Q: Can I visit the factory before committing to a commercial order?
Yes — factory visits are welcomed and encouraged. Our facility is located in Ben Tre province, approximately 2.5 hours from Ho Chi Minh City. We can arrange a full factory tour including HACCP production line inspection, cold-chain storage review, quality lab walkthrough, and a meet with our export team. Please give us 5–7 days advance notice to schedule. For buyers not able to travel, we offer a live video walkthrough via WhatsApp or Zoom.
Q: What happens if the shipment fails inspection at destination port?
In the event of a failed port inspection due to documentation deficiency (e.g., missing or non-compliant certificate), our export team will provide supplementary documentation or a corrected certificate within 48 hours at no additional charge. For product quality failures (microbiological or chemical test breach), we will arrange replacement production or full credit — subject to independent third-party laboratory confirmation of the test result. We have maintained a zero port-detention record across all UAE and KSA shipments to date due to our pre-shipment documentation review process.
Q: Do you offer payment terms beyond 30% deposit?
Standard payment terms for new partners are 30% T/T deposit on PO confirmation and 70% T/T before container loading. After 3 successful commercial shipments, established partners may apply for 60-day open account terms or Letter of Credit (L/C) at sight — subject to credit assessment. We also accept L/C for first-time orders from buyers with strong trade references on request.
Ready to become a distribution partner?
Contact us via WhatsApp to receive our partner intake form, full product catalogue, and current FOB pricing sheet. We respond within 24 hours to all partner enquiries.